Creative Services and What to Expect
When you are my client you only communicate with me and have my full attention. It’s a very personal experience. Because of this I learn more about you and gain a better insight into your brand and what works best for your business. And after years of doing design work, I have become pretty efficient and fast in regards to getting projects done and dealing with deadlines. I set realistic timelines and goals and usually have no issue sticking to them. More than half of the time I finalize projects early. This is one thing my clients rave about.
A bonus working with me is I have such a broad range of skills that I can continue to help as you grow your business. I also make sure that you are truly informed on anything related to what we are working on whether it be platforms, programs, or general information so we are on the same page and you feel confident with our direction. And with over a decade of experience, I bring a lot to the table. Most of my clients continue working with me because they simply enjoy having me as their designer. A handful of my current clients have been with Gray Star Design for 5 years or more. They are awesome and I am so grateful to have them on board!
Design Consult
If you are unsure of what you need and could use help reviewing your current branding or website then a consult is a good option. A fresh look at your current presence can help you decide what the best steps are to boost your growth.
CONSULT DETAILS
When you book a consult, it includes:
Quick start chat, via email or phone
Review of your branding elements
Review of your website and social media accounts
PDF report of suggestions to consider given within 3-5 business days
10% off a design service within 1 month of consult
Brand Development
Let me help you tell your story through the magic of design. The foundation of your business starts with your brand and it should be a strong representation of what your business is and what it stands for. You want people to not only remember your logo but be enticed to look further. Your branding is essentially what makes potential customers and clients want to learn more, beyond their basic need for what you’re offering.
We start with gathering inspiration. It’s here we explore your style and your vision for the business as well as my suggestions. I then create a mood board to highlight the feel of the brand. As we move on, I put together a Branding Guide with all the key elements you need to make marketing projects much easier to work on. This includes your color palette, fonts, any special elements and your logo. You receive this file as a PDF and it’s a great reference tool for the future. Then we move on to your logo and really start to see the vision come to life.
I offer a variety of packages to suit the needs of every business.
BRAND PACKAGE
Logo: up to 3 concepts + 3 revisions. Final files are PSD/AI, JPG, PNG or PDF format.
Branding Guide: color palette, design elements, image treatments, fronts and mood board.
Turnaround time is 2 weeks | Payment plans available
FULL BRAND PACKAGE
Logo: up to 6 concepts + 3 revisions. Final files are given in PSD/AI, JPG, PNG, and PDF format.
Branding Guide: color palette, design elements, image treatments, fonts, and mood board.
Business card design + 100 cards printed on beautiful 130lb stock.
Social media graphics for Facebook, Instagram, and Linkedin (if needed).
Website Design: up to 5 pages with 3 revisions (additional pages are quoted accordingly)
Turnaround time is 1 month | Payment plans available
REBRAND PACKAGE
Branding Guide: color palette, design elements, image treatments, fronts and mood board.
Updated logo: Final files are PSD/AI, JPG, PNG or PDF format.
Updated Website Design: freshen up your online presence with new palette, fonts and treatments
Updated social media graphics
Turnaround time is 1 month | Payment plans available
Marketing Services
Design comes into play a great deal with marketing. Not only do beautiful things sell but reaching your prime audience and beyond has a lot to do with what I like to call ‘Style Psychology’. Targeting the people who would want or need your services is the goal here. So exploring that niche is essential to making a profit. There are many things to consider when you are planning out a marketing campaign. And the design elements make a big difference.
There are many ways to promote your business. From media kits and flyers to web ads and sales pages, the options are out there. Take your ideas to the next level with intelligent design concepts that put your branding to work and help you sell easily. I offer all kinds of services from print design to web.
BUSINESS CARD/FLYER DESIGN
A nice way to promote your business through networking. A business card or flyer acts as a tiny slice of what you’re all about. Can be used as print material or shared on the web.
Includes:
up to 3 concepts and 3 revisions
final files are PDF, JPG or PNG
Turnaround time is 1 week | Deposit of $75 required to start
MEDIA KIT
A nice promotional piece to market your offerings and share info about the business. Think of this as your pumped up resume, as it includes more details and may cover a variety of topics.
Includes:
3 pages
1 concept, fee for additional concept $40
final files are PDF format, general size 8.5x11 inches
Turnaround time is 2 weeks | Deposit of $150 required to start
BROCHURE DESIGN
A great marketing tool to promote your business, event or special service. Usually incorporates a mix of content and images.
Includes:
1 concept, fee for additional concept $40
3 revisions
bi-fold or tri-fold
final files are PDF or JPG format
Turnaround time is 2 weeks | Deposit of $200 required to start
BOOKLET & CATALOG DESIGN
A marketing tool that is perfect to share a great deal of information and highlight products.
Includes:
8 pages/4 spreads, additional pages are $75 each
3 revisions
final files are PDF or JPG format
Turnaround time is 3 weeks | Payment plans available
LOOKBOOK
An excellent way to promote products. This is normally image heavy with essential information.
Includes:
12 pages/6 spreads, additional pages are $25/spreads $40
3 revisions
final files are PDF format
Turnaround time is 3 weeks | Payment plans available
EMAIL & NEWSLETTER SETUP
Direct communication with your clients and customers is a great way to keep the conversation going beyond social media. If you are ready to upgrade the look of your list or want to get started then this service is for you.
Includes:
new email list created
1 email template concept
sign up form/landing page if needed
Turnaround time is 3 business days | Deposit of $50 required to start
*EMAIL SERVICE: $25 each
Web Design
Having a presence online is the best way to feature your business on your terms. Social media is a great tool to build an audience but you will always have limits since it’s not your own platform. Having design freedom is a must when you want to market your business because the possibilities are endless. Bring your ideas to life on the web and include all that’s essential to learn about you and your business.
Not only will I create a website you love but I will also share my expertise on platforms, pricing, and online tools that will work for you. Before we begin we chat and figure out your options and go from there. Then I create an outline of the web build for you to look over, as well as my ideas for the design. The process is fairly simple. I usually go page by page and include you in the process. Three rounds of revisions are included but if more are necessary that’s fine. Once the site is done and ready to go, I take care of the necessary technical steps to get it live and you are all set. I also send you a video on how to edit the website yourself and navigate around the backend if needed.
I work almost exclusively on Squarespace and give my clients 20% off their first year.
SALES PAGE
A common way to promote a new event, program, or offering. This usually includes copy, images, payment buttons, and bio.
Includes:
1 page added to your website or platform of choice
3 revisions
payment buttons set up
images can be supplied by the client or from my stock access
Turnaround time is 1 week | Deposit of $100 required to start
*additional fees may apply depending on the completion time of the project
WEBSITE DESIGN
Having a presence online is a sure way to market your business, as well as provide all the necessary information and news you need to share with your audience. I build the site with your branding in mind. If you don’t have brand development finalized, I won’t move forward until it’s done. I suggest you look into my Branding Packages to special rates if you are on a budget.
Includes:
up to 5 pages, additional pages are charged per hourly fee of $75
3 revisions
images can be supplied by client or from my stock access
Turnaround time is 3 weeks | Payment plans available
*I am a Squarespace Circle member, which allows me 6 month trial periods and a 20% discount the first year for my clients, as well as optimized customer care.
Custom Stationery
If you are looking for invitations for an event, whether it’s a wedding or another type of celebration, you have come to the right place. I have been designing stationery items since 2012 after I created everything for my own wedding. There are pre-made designs I offer, which are free to look at or I can create a custom piece just for you for an additional fee. Contact me to get started. I would love to be part of this amazing time in your life.
All my invitations are printed on beautiful eco-friendly 130lb stock and include white envelopes
Digital files are also available
Pre-made designs are $25 for general invites and $50 for wedding suites + printing/shipping fees
I use USPS Priority Mail for all orders. Shipping rates vary but always include tracking and insurance. If you live local, pickup is available as well.
BABY SHOWER INVITES & NEWBORN ANNOUNCEMENTS
Having a baby is the most precious and exciting experience. Share all those special moments with beautiful stationery that will surely be remembered just as much as your little one.
FREE SAMPLE PACK: You can request my sample pack which includes 3 paper options and my white standard envelope. Just reach out and ask!
CELEBRATIONS
I have a bunch of invitations for all sorts of celebrations and milestones. From parties and pre-wedding events to moving announcements and invitations for your children.
FREE SAMPLE PACK: You can request my sample pack which includes 3 paper options and my white standard envelope. Just reach out and ask!
SAVE THE DATES & WEDDINGS
I love to work with couples to design all of their stationery for the big day. From your save the dates to the decor, let me create items that will help make your wedding amazing.
FREE SAMPLE PACK: You can request my sample pack which includes 3 paper options and my white standard envelope. Just reach out and ask!
STATIONERY & GIFTS
Shop my stationery items for affordable unique gifts everyone will love. You will find instant downloads and custom prints, as well as special cards to capture those special moments.
