Profit with PurposeBUILD YOUR BUSINESS WITH CLARITY AND LAUNCH WITH CONFIDENCE
OUR SELF-STUDY PROGRAM STARTS OCTOBER 2026
You have the idea. You have the vision. Maybe you even have a notebook full of ideas, a dozen tabs open, and no idea what to tackle first.
Profit with Purpose is a 6-week, no-nonsense business-building self-study program designed to help you take all those ideas and turn them into a clear, profitable plan.
No complicated business talk. No endless overthinking. No trying to figure everything out from a hundred different experts.
Just common sense, practical strategy, and the clarity you need to build a business that actually makes sense for you.
Starting a business can feel overwhelming because there are so many pieces to figure out.
What exactly are you selling?
Who is it for?
What should you charge?
Does your brand actually communicate what you do?
How do you market it?
What do you need to know about your finances?
And most importantly...
How do you actually get the damn thing launched?
Profit with Purpose brings all of those pieces together so you can stop spinning your wheels and start making strategic decisions.
SIX WEEKS TO GET CLEAR, GET STRATEGIC & GET MOVING
Over six weeks, we'll work through the essential building blocks of your business — from your big-picture vision all the way to your launch.
WEEK 1 — YOUR VISION
Start with the why.
WEEK 2 — THE OFFER
Figure out what you're actually selling.
WEEK 3 — THE BRAND
Make your business recognizable and relevant.
WEEK 4 — THE MONEY
Know your numbers. Know what makes a business profitable.
WEEK 5 — THE MARKETING
Get your business in front of the right people
WEEK 6 — THE LAUNCH
Stop preparing. Start putting it out there.
We'll create your launch strategy, map out the steps, identify what needs to happen before you launch, and build a plan for getting your business into the world with confidence.
Because eventually, you have to stop tweaking and start selling.
This is for you if…You have a business idea but don't know where to start.
You started building a business but feel like you're piecing it together as you go.
You have too many ideas and need someone to help you make sense of them.
You know what you want to do — but you haven't figured out how to turn it into a business.
You need clarity around your offer, pricing, brand, marketing, or finances.
You've been researching, planning, tweaking, and second-guessing yourself for months.
You're ready to stop consuming information and start taking action.
Most of all, you're ready to build a business intentionally — not just chase the next shiny business trend.
NO BS. JUST GOOD BUSINESS SENSE.
Profit with Purpose isn't about creating the perfect business plan.
It's about creating a business that works.
We'll focus on the things that actually matter:
Clarity. Strategy. Numbers. Action.
You'll learn how the pieces of a business fit together so you can make smarter decisions, avoid common mistakes, and move forward without constantly wondering if you're doing it "right."
Because there isn't one right way to build a business.
There is the right way for YOUR business.
BY THE END OF SIX WEEKS, YOU'LL HAVE...
A clear vision for your business.
A defined offer and understanding of what you're selling.
A stronger brand foundation and clear messaging.
A practical understanding of your business finances.
A marketing strategy you can actually implement.
A step-by-step launch plan.
And, most importantly, the confidence to move forward.
You'll know what you're doing, why you're doing it, and what needs to happen next.
3 Coaching videos
1 complete business-building workbook
3 Audio coaching sessions
6 weeks of implementation
Portal to access all materials
Private WhatsApp Community
Gifts Upon Completion: Discount on VA and graphic design services
WHAT’S INCLUDED
WHAT TO EXPECT
After your purchase, you have immediate access to the private portal where you can view all materials and get started. You go through the workbook each week at your own pace, or faster if that suits you. Jessy’s videos will walk you through the exercises, answer questions, and troubleshoot, while the audio coaching sessions with Melissa will help you implement what you learned. You also have the option to choose additional 1-1 calls with them both.
Build something that mattersand make it profitable
Purpose without profit isn't a sustainable business.
And profit without purpose isn't necessarily a fulfilling one.
You can have both.
Profit with Purpose is about building a business that aligns with your vision, serves your people, makes money, and supports the life you're actually trying to create.
No complicated formulas.
No cookie-cutter business model.
No pretending you need to have it all figured out before you begin.
Just a clear plan, practical strategy, and the confidence to launch.
INVESTMENT
The program will be available soon!
$200
OPTION ONE
(FULL PAYMENT)
INCLUDES:
3 Coaching videos
1 business-building workbook
3 Audio coaching sessions
6 weeks of implementation
Portal to access all materials
Private WhatsApp Community
Gifts Upon Completion: Discount on VA and graphic design services
*We also accept Zelle and Venmo as payment methods. Contact Jessy at inkindnessva@gmail.com for more info.
*No refunds or cancellations once purchased.
$300
OPTION TWO
(FULL PAYMENT)
INCLUDES:
3 Coaching videos
1 business-building workbook
3 Audio coaching sessions
6 weeks of implementation
Portal to access all materials
Private WhatsApp Community
Gifts Upon Completion: Discount on VA and graphic design services
2 Additional 1-1 calls (Via Zoom or Phone) with Jessy and Melissa
Meet Your Hosts
JESSY DORSETT
Virtual Assistant & Owner of In Kindness VA
“Everything is figureoutable. I’m here to help you get clear, make a plan, get shit done, and turn the vision in your head into something real.”
Jessy is a creative strategist, entrepreneur, musician, and founder of In Kindness Virtual Assistant Agency, where she helps badass business owners take back their time, energy, and focus. With 8+ years of experience supporting entrepreneurs, she brings a unique mix of creativity, strategy, and real-world business experience.
A lifelong dreamer with a quirky edge, Jessy’s background in music, travel, and entrepreneurship has shaped her into a powerhouse for turning big ideas into actionable plans.
Now living her island-girl life in Barbados, Jessy is passionate about helping entrepreneurs build businesses with the clarity, structure, and foundation they need to grow and actually enjoy the journey along the way.
You can learn more about her at www.inkindnessva.com
MELISSA ARENA
Graphic Designer & Owner of Gray Star Design
“My mission is to bring beauty to as many lives as I can through art and design. I am so excited to team up with Jessy and share my knowledge about how to build a business with this program. Let’s do this!”
Melissa works with clients on transforming and expanding their business through artistic concepts, marketing, and online presence. With almost three decades of experience and a BFA in Graphic Design, she has been self-employed, taking on projects with many different clients around the world. She has experience in all types of graphic design, stationery, and the arts and has worked for clients in all types of fields, with women being 90% of them.
Besides graphic design, Melissa loves photography, creative writing, philosophy, cooking, and interior design. Music is another big part of her life and inspires her creative process. She currently lives in Long Island with her husband and son.
You can learn more about her at www.graystardesign.com
