Profit with PurposeBUILD YOUR BUSINESS WITH CLARITY AND LAUNCH WITH CONFIDENCE
You have the idea. You have the vision. Maybe you even have a notebook full of ideas, a dozen tabs open, and no idea what to tackle first.
Profit with Purpose is a 6-week, no-nonsense business-building program designed to help you take all those ideas and turn them into a clear, profitable plan.
No complicated business talk. No endless overthinking. No trying to figure everything out from a hundred different experts.
Just common sense, practical strategy, and the clarity you need to build a business that actually makes sense for you.
Starting a business can feel overwhelming because there are so many pieces to figure out.
What exactly are you selling?
Who is it for?
What should you charge?
Does your brand actually communicate what you do?
How do you market it?
What do you need to know about your finances?
And most importantly...
How do you actually get the damn thing launched?
Profit with Purpose brings all of those pieces together so you can stop spinning your wheels and start making strategic decisions.
SIX WEEKS TO GET CLEAR, GET STRATEGIC & GET MOVING
Over six weeks, we'll work through the essential building blocks of your business — from your big-picture vision all the way to your launch.
WEEK 1 — YOUR VISION
Start with the why.
WEEK 2 — THE OFFER
Figure out what you're actually selling.
WEEK 3 — THE BRAND
Make your business recognizable and relevant.
WEEK 4 — THE MONEY
Know your numbers. Know what makes a business profitable.
WEEK 5 — THE MARKETING
Get your business in front of the right people
WEEK 6 — THE LAUNCH
Stop preparing. Start putting it out there.
We'll create your launch strategy, map out the steps, identify what needs to happen before you launch, and build a plan for getting your business into the world with confidence.
Because eventually, you have to stop tweaking and start selling.
This is for you if…You have a business idea but don't know where to start.
You started building a business but feel like you're piecing it together as you go.
You have too many ideas and need someone to help you make sense of them.
You know what you want to do — but you haven't figured out how to turn it into a business.
You need clarity around your offer, pricing, brand, marketing, or finances.
You've been researching, planning, tweaking, and second-guessing yourself for months.
You're ready to stop consuming information and start taking action.
Most of all, you're ready to build a business intentionally — not just chase the next shiny business trend.
NO BS. JUST GOOD BUSINESS SENSE.
Profit with Purpose isn't about creating the perfect business plan.
It's about creating a business that works.
We'll focus on the things that actually matter:
Clarity. Strategy. Numbers. Action.
You'll learn how the pieces of a business fit together so you can make smarter decisions, avoid common mistakes, and move forward without constantly wondering if you're doing it "right."
Because there isn't one right way to build a business.
There is the right way for YOUR business.
BY THE END OF SIX WEEKS, YOU'LL HAVE...
A clear vision for your business.
A defined offer and understanding of what you're selling.
A stronger brand foundation and clear messaging.
A practical understanding of your business finances.
A marketing strategy you can actually implement.
A step-by-step launch plan.
And, most importantly, the confidence to move forward.
You'll know what you're doing, why you're doing it, and what needs to happen next.
6 weekly coaching calls via Zoom
1 complete business-building workbook
6 private audio coaching sessions
6 weeks of implementation
1 personalized 30-day action plan
Portal to access recordings
Private WhatsApp Community
Gifts Upon Completion:
+ Discount on VA and graphic design services
+ Exclusive 2027 retreat discount
+ Branding and Marketing 101 PDF
WHAT’S INCLUDED
WHAT TO EXPECT
MONDAY:
We release the week's workbook section in the portal.
DURING THE WEEK:
Work through the workbook and complete action steps.
LIVE CALLS ON SATURDAYS AT 10AM
Here is where Jessy will teach the week’s topic, walk you through the exercises, answer questions, and troubleshoot.
SUNDAY
You can find the audio coaching session with Melissa in the portal to help implement what you learned that week.
Build something that mattersand make it profitable
Purpose without profit isn't a sustainable business.
And profit without purpose isn't necessarily a fulfilling one.
You can have both.
Profit with Purpose is about building a business that aligns with your vision, serves your people, makes money, and supports the life you're actually trying to create.
No complicated formulas.
No cookie-cutter business model.
No pretending you need to have it all figured out before you begin.
Just a clear plan, practical strategy, and the confidence to launch.
INVESTMENT
$400
FULL PAYMENT
2 PAYMENTS
$225
**We also accept Zelle and Venmo as payment methods.
No refunds or cancellations once purchased.
All calls are available via replay in the portal if you cannot attend the live call.
Meet Your Hosts
JESSY DORSETT
Virtual Assistant & Owner of In Kindness VA
“I'm here to support you and to help you. I'm super excited you're here and can't wait to work with you!”
As your right-hand business wing-woman, I'm up for any challenge you've got on your plate where a little extra help could go the extra mile. Because when you see real results, I get pretty pumped up.
You can learn more about her at www.inkindnessva.com
MELISSA ARENA
Graphic Designer & Owner of Gray Star Design
“My mission is to bring beauty to as many lives as I can through art and design. I am so excited to team up with Jessy and share my knowledge about how to build a business with this program. Let’s do this!”
Melissa works with clients on transforming and expanding their business through artistic concepts, marketing, and online presence. With almost three decades of experience and a BFA in Graphic Design, she has been self-employed, taking on projects with many different clients around the world. She has experience in all types of graphic design and the arts and has worked for clients in all types of fields, with women being 90% of them.
Besides graphic design, Melissa loves photography, creative writing, philosophy, cooking, and interior design. Music is another big part of her life and inspires her creative process. She currently lives in Long Island with her husband and son.
You can learn more about her at www.graystardesign.com
